SocialMarks helps to turn social impact from an act of charity to an act of competitive advantage for companies.
Our focus is on the ‘S’ of ESG. This data and analysis are designed to create value from the inside out for companies, CEOs, employees, shareholders, customers and society at large. We are motivated to help companies do and be better.
We have been creating social impact with companies for more than 25 years, and that experience has shaped the lens through which we collect and analyze data. Our data and analysis have the following characteristics:
All of our data is public data. We do not send surveys or ask companies to send us the “real” data. We believe that data that is available to all is more vetted and revealing of who the company is than anything filled out in a survey or collected for a fee.
We work hard to focus the data we collect on things that a company can actually do. Every data point should have a direct link to a decision or practice within the company that can be accelerated, stopped or started. We are interested in action more than words.
We believe that when determining whether a data point is good or bad, it must be seen in context – and the more local the context the better. Industry and sector averages are fine, but analyzing data in relation to the competition is the key. Companies compete. They compete for customers, employees, contracts and suppliers. This information is organized to compare against multiple vectors of competition.
To learn more about how we look at the data, take a look at our Methodology page. As we continue to refine and evolve the platform, we will stay focused on enabling clients to understand what their data means through the approach to analysis and the insights and forecasts produced.